Sitejump

Knowledge

SEO and GEO migration checklist

Rankings usually drop during a replatform for one simple reason: something the old site had was never recorded before it disappeared. These 29 checks ensure you remain visible to both audiences: the search engines that rank you, and the AI assistants that quote you. This second audience is the focus of GEO (Generative Engine Optimization). ChatGPT, Perplexity, Claude, and Google AI Overviews rely on the same titles, headings, alt text, and structured data that Google indexes.

The tables below compare two approaches. On the left is the manual route taken by a developer or agency, including tool requirements and an honest time estimate for a 250-page site. On the right is the Sitejump route, where data is prepared automatically for your AI builder to implement. The time total refers only to the manual path: 53–87 h of specialist time plus tool licenses. Following the comparison, “How Sitejump works” explains the automated workflow in detail.

All 29 checks are handled via four automated routes

  • Your crawl package — A complete inventory of every URL, including metadata, assets, languages, structured data, and screenshots, generated by the Sitejump crawl agent.
  • Your rebuilt project — Your AI builder writes titles, canonicals, hreflang, schema, alt text, and tracking IDs directly into your code via the Sitejump MCP.
  • The launch verifier — A tool to test every old URL against your live domain for 301 redirects, chains, and indexability. This can be run for free as often as needed.
  • Google Search Console — A secure integration for your new domain. Once connected, your ranking baseline, sitemap submission, and coverage monitoring are managed within your own Google account.
PhaseSitejump— automated
1. Pre-migrationComplete inventory of pages, metadata, assets, and languages in a ready-to-use package
2. MappingA full redirect map and a configuration file formatted for your host
3. DevelopmentValues written into your new project by the AI agent via the Sitejump MCP
4. Launch dayAutomated testing of every old URL and automated sitemap submission
5. Post-launchSEO/GEO reporting, automated Search Console monitoring, and free re-runs of the verifier
TotalAutomated package preparation and AI-assisted rebuild

1Pre-migration: Record the existing site

Most ranking losses occur because the original site data wasn't fully documented while live. This phase creates a definitive inventory of URLs, metadata, assets, and performance baselines.

Manual effort for this phase: 14–22 hours for a 250-page site.

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Pre-migration: Record the existing site
  • Manual

    Configuring and running a crawl, then reconciling the export against sitemaps and server logs for missed URLs.

    Tools: Screaming Frog SEO Spider (from ~£239/yr) or Sitebulb; sitemap.xml

    Time: 3–5 h

    With Sitejump

    Every URL discovered and indexed

    Included in your migration package

    Tools: Sitejump crawl agent

    Automated

  • Manual

    Extracting crawl data, de-duplicating columns, and manually checking client-side rendered pages.

    Tools: Screaming Frog export, spreadsheet

    Time: 2–4 h

    With Sitejump

    Metadata captured for every page

    Included in your migration package

    Tools: Sitejump crawl agent

    Automated

  • Manual

    A separate crawl for assets, followed by de-duplication and locating media stored outside the CMS.

    Tools: Screaming Frog (asset crawl), CMS media library export

    Time: 2–3 h

    With Sitejump

    All assets identified and downloaded

    Included in your migration package

    Tools: Sitejump crawl agent

    Automated

  • Manual

    Auditing hreflang annotations URL by URL to build a parity sheet for each locale.

    Tools: Screaming Frog hreflang report, Merkle hreflang tester

    Time: 2–3 h

    With Sitejump

    Automatic detection of all locales

    Included in your migration package

    Tools: Sitejump crawl agent

    Automated

  • Manual

    Validating templates by page type and identifying properties used by Google and AI assistants.

    Tools: Google Rich Results Test, Schema Markup Validator

    Time: 2–3 h

    With Sitejump

    Current schema recorded automatically

    Included in your migration package

    Tools: Sitejump crawl agent

    Automated

  • Manual

    Capturing full-page screenshots of every URL to serve as a design reference for the rebuild.

    Tools: Browser extensions or paid capture APIs

    Time: 2–3 h

    With Sitejump

    Full-page screenshot for every URL

    Included in your migration package

    Tools: Sitejump crawl agent

    Automated

  • Manual

    Exporting 16 months of Search Console data and archiving it for future comparison.

    Tools: Google Search Console export; Looker Studio for charting

    Time: 1–2 h

    With Sitejump

    Baseline data pulled automatically before the move

    Managed via Google Search Console within your new project

    Tools: Google Search Console integration

    Automated

2Map every old URL to a new one

Every old URL needs a destination. An unmapped page results in a 404, leading to lost ranking signals and broken citations for AI assistants.

Manual effort for this phase: 10–16 hours for a 250-page site.

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Map every old URL to a new one
  • Manual

    Building the redirect map row by row from crawl data and performing multiple reviews.

    Tools: Crawl export, spreadsheet, VLOOKUP against new sitemap

    Time: 4–6 h

    With Sitejump

    Complete redirect map generated automatically

    Included in your migration package

    Tools: Sitejump crawl agent

    Automated

  • Manual

    Manual review and stakeholder meetings to decide which URLs should inherit existing equity.

    Tools: Search Console performance data

    Time: 2–4 h

    With Sitejump

    Proposed mapping provided for your review

    Included in your migration package

    Tools: Sitejump crawl agent

    Automated

  • Manual

    Individual decisions for every sunsetted page, often overlooked in large spreadsheets.

    Tools: Spreadsheet review, analytics data

    Time: 1–2 h

    With Sitejump

    No pages dropped by accident

    Included in your migration package

    Tools: Sitejump crawl agent

    Automated

  • Manual

    Global find-and-replace followed by manual checks for edge cases.

    Tools: Spreadsheet, regex

    Time: 1 h

    With Sitejump

    Rules applied consistently across the entire map

    Included in your migration package

    Tools: Sitejump crawl agent

    Automated

  • Manual

    Formatting the map into platform rules (_redirects, vercel.json, .htaccess), deploying, and testing.

    Tools: Host documentation, deployment pipeline, httpstatus.io

    Time: 2–3 h

    With Sitejump

    Configuration file written specifically for your host

    A single file to deploy with your new site

    Tools: Sitejump redirect writer

    Automated

3Carry over on-page signals

A new site should feel fresh to users but familiar to machines. Titles, headings, and schema are what search engines and LLMs rely on; these should be preserved unless you are intentionally improving them.

Manual effort for this phase: 16–26 hours for a 250-page site.

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Carry over on-page signals
  • Manual

    Copying and pasting values from the export into the new CMS or codebase page by page.

    Tools: Crawl export, new CMS/codebase

    Time: 3–5 h

    With Sitejump

    Original values applied, not placeholders

    Handled by your AI builder during the rebuild

    Tools: AI builder via Sitejump MCP

    Automated

  • Manual

    Manually recreating the content outline for every page to match the original structure.

    Tools: Page source, Screaming Frog heading report

    Time: 3–5 h

    With Sitejump

    Heading structure preserved per page

    Handled by your AI builder during the rebuild

    Tools: AI builder via Sitejump MCP

    Automated

  • Manual

    Re-uploading assets and manually re-entering every alt attribute.

    Tools: Media export, alt-text report

    Time: 3–4 h

    With Sitejump

    Alt text mapped to each image automatically

    Handled by your AI builder during the rebuild

    Tools: AI builder via Sitejump MCP

    Automated

  • Manual

    Rewriting JSON-LD for new templates and re-validating each type.

    Tools: Schema Markup Validator, Google Rich Results Test

    Time: 2–4 h

    With Sitejump

    Schema re-implemented automatically

    Handled by your AI builder during the rebuild

    Tools: AI builder via Sitejump MCP

    Automated

  • Manual

    Updating template logic followed by a full audit to verify tag accuracy.

    Tools: Platform templates, verification crawl

    Time: 2–3 h

    With Sitejump

    Logic auto-written into the rebuilt project

    Handled by your AI builder during the rebuild

    Tools: AI builder via Sitejump MCP

    Automated

  • Manual

    Manual creation and review; often rushed or skipped during launch.

    Tools: robots.txt tester, sitemap generator

    Time: 1 h

    With Sitejump

    Both files generated automatically

    Included in your migration package

    Tools: Sitejump crawl agent

    Automated

  • Manual

    Re-verifying ownership, which often requires coordination with DNS or template access.

    Tools: Google Search Console, DNS panel

    Time: 1–2 h

    With Sitejump

    Verification tags carried over

    Handled by your AI builder during the rebuild

    Tools: AI builder via Sitejump MCP

    Automated

  • Manual

    Extracting GA4, GTM, and pixel IDs from old code and re-implementing them.

    Tools: GA4, Google Tag Manager, Meta Pixel

    Time: 1–2 h

    With Sitejump

    Tracking IDs re-applied automatically

    Handled by your AI builder during the rebuild

    Tools: AI builder via Sitejump MCP

    Automated

4Launch day verification

Immediate verification prevents issues that might otherwise only be noticed weeks later, after traffic has already declined.

Manual effort for this phase: 5–9 hours for a 250-page site.

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Launch day verification
  • Manual

    Testing a small sample manually and assuming it represents the whole site.

    Tools: httpstatus.io, curl, Screaming Frog list mode

    Time: 1–2 h

    With Sitejump

    Every old URL tested live

    Verified against your live domain; re-run anytime

    Tools: Sitejump launch verifier

    Automated

  • Manual

    Tracing hops manually or running a full audit in list mode.

    Tools: Screaming Frog redirect report

    Time: 1–2 h

    With Sitejump

    Chains and loops identified

    Verified against your live domain; re-run anytime

    Tools: Sitejump launch verifier

    Automated

  • Manual

    Inspecting pages after every deploy and re-testing after changes.

    Tools: Search Console URL Inspection, crawler report

    Time: 1–2 h

    With Sitejump

    Checked against the live site

    Verified against your live domain; re-run anytime

    Tools: Sitejump launch verifier

    Automated

  • Manual

    Configuring DNS and host settings, then testing every variant.

    Tools: DNS panel, host settings, curl

    Time: 1–2 h

    With Sitejump

    Specific settings provided for your host

    A single file to deploy with your new site

    Tools: Sitejump redirect writer

    Automated

  • Manual

    Manually submitting the new sitemap URL to search engines.

    Tools: Google Search Console, Bing Webmaster

    Time: 1 h

    With Sitejump

    Submitted directly from your rebuilt project

    Managed via Google Search Console within your new project

    Tools: Google Search Console integration

    Automated

5Post-launch monitoring

Fluctuation is normal as crawlers re-index your site. Success depends on tracking the recovery curve and addressing errors quickly.

Manual effort for this phase: 8–14 hours for a 250-page site.

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Post-launch monitoring
  • Manual

    Weekly monitoring of Search Console and cross-referencing errors with the redirect map.

    Tools: Search Console coverage report, server logs

    Time: 3–5 h

    With Sitejump

    Coverage monitored from your project; verifier available for re-runs

    Managed via Google Search Console within your new project

    Tools: Google Search Console integration

    Automated

  • Manual

    Running additional paid audits to identify missing signals.

    Tools: Screaming Frog or Semrush (plans from ~$140/mo)

    Time: 3–5 h

    With Sitejump

    SEO and GEO report with specific fixes identified

    Included in your migration package

    Tools: Sitejump crawl agent

    Automated

  • Manual

    Ensuring redirects aren't deleted during future updates or staff changes.

    Tools: Version control, documentation

    Time: 1 h

    With Sitejump

    Redirect configuration is versioned within your project

    Handled by your AI builder during the rebuild

    Tools: AI builder via Sitejump MCP

    Automated

  • Manual

    Monthly paid crawls to check for broken internal links.

    Tools: Screaming Frog or Ahrefs (plans from ~$130/mo)

    Time: 1–3 h per month

    With Sitejump

    Run the verifier whenever needed

    Verified against your live domain; re-run anytime

    Tools: Sitejump launch verifier

    Automated

What happens to your backlinks

Backlinks—links from other sites to yours—are vital for ranking. They are often the biggest concern during a migration. Here is the reality.

  • They stay with your domain. Backlinks aren't moved. Links published by other sites will still point to your old URLs; they remain effective as long as you retain the same domain name.
  • They only retain value if the old addresses still work. A link to a page that returns a "404 Not Found" error is a dead link. A 301 redirect map prevents this by ensuring every old address leads to its new equivalent in one permanent hop.
  • Your most important pages are protected first. Our crawl maps your site's internal link structure to identify high-priority pages. These are rebuilt in the first wave and prioritized by our launch verifier to ensure they never break.
  • Search Console is your final check. The "Top linked pages" report in Google Search Console is the only definitive list of your external links. After launch, compare this against your redirect map to confirm total coverage.

This isn't a separate service or a paid subscription. The redirect map and launch verification are the backlink strategy.

How Sitejump works

The comparisons above contrast manual labor with automation. If you choose Sitejump, here is the five-step journey from your free audit to a finished website.

  1. 01

    Enter your website address.

    Sitejump performs a free audit of your sitemap and five sample pages. No account, installation, or connection required.

  2. 02

    Select and purchase a migration.

    Sitejump crawls the entire site to create a migration package containing every page, metadata field, redirect, schema record, asset, and language, alongside SEO and GEO data.

  3. 03

    Connect the Sitejump MCP to your AI builder.

    Paste the connector URL once to grant your AI builder access to the migration package. View the connection steps.

  4. 04

    Your AI builder reconstructs the site.

    The builder processes the Sitejump package page by page, writing pages, metadata, schema, assets, and redirect configurations directly into your project.

    Connect Google Search Console before you point your domain to the new host.

  5. Add your preferred integrations.

    Once the site is rebuilt, ask your builder to connect its supported services. For everything else, use your host or a developer.

    Integrations remain under your own accounts; Sitejump never accesses or stores these credentials.

Start with the inventory

Phase one is about visibility. The free audit samples five pages plus your sitemap to report on CMS type, page and language counts, branding assets, and SEO status. This provides the information needed to plan your move before committing. The full page-by-page crawl required for these 29 checks runs once the migration begins.

Tool pricing is indicative only. Time estimates assume a 250-page, multi-language site managed by an experienced developer.

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