Migrate Adobe Experience Manager to Lovable — without losing your SEO
Sitejump audits your AEM site, preserves every URL, redirect, and meta tag, then rebuilds it inside Lovable as a modern React + Tailwind app. One free audit, one one-time payment, no subscription.
What is a Adobe Experience Manager migration?
An Adobe Experience Manager migration means replacing AEM Sites — the author and publish instances, the dispatcher, the OSGi bundles and the component library — with a standard React + Tailwind application. The published pages are crawled as delivered through the dispatcher, so no Java developer has to package a content export. It is usually the alternative to another multi-year AEM upgrade or Cloud Service move.
Why do Adobe Experience Manager migrations lose SEO?
AEM's /content/site/en/page.html paths are usually rewritten to clean URLs at the dispatcher, so the internal content tree and the public URL space disagree, and vanity URLs add a third set. Language copies and live copies multiply the same page across locales with hreflang tags emitted by templates that no longer exist after a rebuild.
Why teams leave Adobe Experience Manager
AEM Sites and Assets licensing, infrastructure, and SI partners together are typically a major enterprise line item. Lovable rebuilds run on flat infrastructure that most teams can operate in-house.
The AEM talent pool is shrinking. React + Tailwind is what every developer already knows and every AI assistant can extend.
We preserve URL structure, redirects, locales, and metadata so compliance, SEO, and analytics keep working — without the AEM workflow overhead.
Why teams pick Lovable over Adobe Experience Manager
The migration is only worth it if the destination is better. Here's what changes about running your website the day you move to Lovable.
AEM historically means Adobe partners for every change. In Lovable, marketing describes the change in plain English and the AI applies it — no ticket, no release train.
AEM specialists are rare and expensive. React + Tailwind is what every developer already knows and every AI assistant can extend — hiring and outsourcing get materially easier.
Lovable ships hosting, forms, image handling, security scanning, and analytics in one package — replacing a stack of AEM SKUs plus the infrastructure to run them.
URLs, redirects, locales, canonicals, and structured data all carry over via the 301 matrix. SEO, compliance, and analytics keep working — without the AEM workflow overhead.
No JCR, no Sling, no dispatcher config. Standard React + Tailwind you can hand to any developer or AI assistant, hosted anywhere.
Lovable vs. the alternatives
Honest, one-line takes on the other paths a AEM team usually considers.
| Option | What actually happens |
|---|---|
| Stay on AEM | Licensing, infrastructure, and SI partner keep eating the roadmap. Every marketing change still needs a ticket, and the talent pool keeps shrinking. |
| Move to AEM as a Cloud Service | Same vendor, same SKU family, still needs AEM specialists. It's a re-platform without a real cost or agility change. |
| Rebuild in Next.js + a headless CMS | Real stack, but you own the whole build and marketing still needs developers for edits. Lovable bundles hosting, AI editing, and MCP so non-developers keep control. |
| Migrate to Lovable with Sitejump | One free audit, one-time payment, SEO preserved, and marketing edits the site by prompt from day one — inside Lovable, Claude, ChatGPT, Cursor, or Gemini. |
What you get, in one migration
- Full crawl of your AEM site with every URL captured
- 301 redirect matrix from old paths to your new Lovable routes
- Titles, descriptions, canonical tags, and OG images preserved per page
- Images rehosted and design tokens (palette, fonts, radii) extracted
- Every language version discovered and grouped by locale
- One MCP connector so Lovable rebuilds the site page by page inside your chat
Migrating from something else?
Optimizely (Episerver) to Lovable·Kentico to Lovable·Umbraco to Lovable·Joomla to Lovable
How the Adobe Experience Manager → Lovable move actually works
- 1. Free audit. Paste your AEM URL. We crawl a sample, detect Adobe Experience Manager, count pages, and give you a preview report.
- 2. One-time payment. Pay once (tiered by page count). The full crawl runs and packages your site into a migration bundle.
- 3. Paste one MCP URL into Lovable. Lovable (or Claude / Cursor / ChatGPT) reads your migration and rebuilds page by page on your instruction.
Adobe Experience Manager migration FAQ
Do I need to touch AEM during the migration?
No. Sitejump crawls your live site the same way search engines do — we only need the public URL. Your AEM install keeps running until you're ready to cut over.
What about SEO? Will rankings drop?
Every URL is preserved or 301-redirected to its new Lovable route, and every page's title, description, canonical, and OG tags are carried forward. Search Console sees a clean move, not a rebuild.
Is this a subscription?
No. One free audit, then a one-time payment based on your site's page count. Lifetime access to your migration data through your account MCP connector.
How does the rebuild actually happen?
You paste one MCP URL into Lovable (or Claude / ChatGPT / Cursor / Gemini). The assistant reads your migration data through the connector and rebuilds pages on your instruction — you stay in control of design and structure.
Does paying for a migration replace my live website?
No. Your current site keeps running as-is. Payment unlocks your personal Lovable MCP connector so you can rebuild the site inside your own Lovable project. The CMS switch only happens when you publish in Lovable and move your domain.
Why Lovable instead of Webflow, Framer, or Next.js on Vercel?
Webflow and Framer are hosted builders — you still don't own the code, and they cap out the moment you need real product surfaces (auth, dashboards, checkout). Next.js on Vercel gives you code you own but leaves you assembling CMS, forms, auth, hosting, analytics, and security yourself. Lovable ships all of that in one product and lets non-developers keep editing the site by prompt — that combination is what makes it the right destination for a AEM migration.
Can non-developers edit the site after migration?
Yes — that's the point. Once the site lives in Lovable, marketing and content teams describe the change in plain English and the AI assistant applies it. Developers only get involved for real product features, not for a header tweak.
Other CMS migrations
Trademarks. Adobe Experience Manager and other product names used on this page are trademarks or registered trademarks of their respective owners. Sitejump is an independent migration service and is not affiliated with, endorsed by, or sponsored by any of them. Product names are used solely to describe the source system that Sitejump migrates from (nominative fair use).