Migrate Optimizely (Episerver) to Lovable — without losing your SEO
Sitejump audits your Optimizely site, preserves every URL, redirect, and meta tag, then rebuilds it inside Lovable as a modern React + Tailwind app. One free audit, one one-time payment, no subscription.
What is a Optimizely (Episerver) migration?
An Optimizely (formerly Episerver) migration means moving the pages your .NET CMS renders into React + Tailwind, ending the licence, the Windows hosting and the specialised developer dependency. The public site is captured as served, so nothing hinges on exporting the content tree or block structure. Experimentation can stay in Optimizely's dedicated product if you use it.
Why do Optimizely (Episerver) migrations lose SEO?
Optimizely serves pages from a hierarchical content tree with simple addresses, URL segments and legacy friendly-URL rewrites all resolving to the same page. Multi-site and multi-language installs share one tree across hostnames, so a rebuild that flattens it loses both the alternate paths and the hreflang mapping.
Why teams leave Optimizely (Episerver)
The rebrand didn't remove the .NET dependency, the licensing, or the partner tax. A Lovable rebuild moves you to a stack any developer can maintain.
CMP + Content Cloud + DXP together are typically a significant line item for smaller marketing teams. One migration replaces the CMS layer entirely.
Most Optimizely personalization rules can be reimplemented as small React logic — we document them in the migration bundle so nothing is lost.
Why teams pick Lovable over Optimizely (Episerver)
The migration is only worth it if the destination is better. Here's what changes about running your website the day you move to Lovable.
Once your Optimizely site is rebuilt in Lovable, marketing edits pages by typing in plain English. No dev queue, no staging deploy, no plugin update window.
Lovable ships with an AI assistant, agents, image generation, and MCP connectors built in. Your Optimizely site stops aging the day you move — every model upgrade makes your site smarter.
No more proprietary templating locking your site to Optimizely. The rebuild is standard React + Tailwind — any developer or any AI assistant can extend it, and no vendor can hold the codebase hostage.
Hosting, CDN, SSL, custom domains, forms, and security scanning are included in Lovable — replacing the "Optimizely licence + host + form plugin + CDN + monitoring" line items you're used to.
Per-route meta, canonicals, JSON-LD, sitemaps, and answer-engine-friendly structure ship out of the box — not a paid SEO plugin bolted onto Optimizely.
Lovable vs. the alternatives
Honest, one-line takes on the other paths a Optimizely team usually considers.
| Option | What actually happens |
|---|---|
| Stay on Optimizely (Episerver) | Keeps monthly bills and the vendor lock-in. Every edit still needs a developer or agency ticket, and the platform gets older, not smarter. |
| Rebuild in Next.js on Vercel | Great stack, but you own the whole build — CMS, auth, hosting, forms, analytics. Lovable ships those in one product and lets non-developers keep editing by prompt. |
| Move to Webflow or Framer | Trades one hosted builder for another. You still don't own the code, and you'll re-platform again the day you need real product surfaces (auth, dashboards, checkout). |
| Migrate to Lovable with Sitejump | One free audit, one-time payment, SEO preserved, and marketing edits the site by prompt from day one — inside Lovable, Claude, ChatGPT, Cursor, or Gemini. |
What you get, in one migration
- Full crawl of your Optimizely site with every URL captured
- 301 redirect matrix from old paths to your new Lovable routes
- Titles, descriptions, canonical tags, and OG images preserved per page
- Images rehosted and design tokens (palette, fonts, radii) extracted
- Every language version discovered and grouped by locale
- One MCP connector so Lovable rebuilds the site page by page inside your chat
Migrating from something else?
Kentico to Lovable·Umbraco to Lovable·Joomla to Lovable·Craft CMS to Lovable
How the Optimizely (Episerver) → Lovable move actually works
- 1. Free audit. Paste your Optimizely URL. We crawl a sample, detect Optimizely (Episerver), count pages, and give you a preview report.
- 2. One-time payment. Pay once (tiered by page count). The full crawl runs and packages your site into a migration bundle.
- 3. Paste one MCP URL into Lovable. Lovable (or Claude / Cursor / ChatGPT) reads your migration and rebuilds page by page on your instruction.
Optimizely (Episerver) migration FAQ
Do I need to touch Optimizely during the migration?
No. Sitejump crawls your live site the same way search engines do — we only need the public URL. Your Optimizely install keeps running until you're ready to cut over.
What about SEO? Will rankings drop?
Every URL is preserved or 301-redirected to its new Lovable route, and every page's title, description, canonical, and OG tags are carried forward. Search Console sees a clean move, not a rebuild.
Is this a subscription?
No. One free audit, then a one-time payment based on your site's page count. Lifetime access to your migration data through your account MCP connector.
How does the rebuild actually happen?
You paste one MCP URL into Lovable (or Claude / ChatGPT / Cursor / Gemini). The assistant reads your migration data through the connector and rebuilds pages on your instruction — you stay in control of design and structure.
Does paying for a migration replace my live website?
No. Your current site keeps running as-is. Payment unlocks your personal Lovable MCP connector so you can rebuild the site inside your own Lovable project. The CMS switch only happens when you publish in Lovable and move your domain.
Why Lovable instead of Webflow, Framer, or Next.js on Vercel?
Webflow and Framer are hosted builders — you still don't own the code, and they cap out the moment you need real product surfaces (auth, dashboards, checkout). Next.js on Vercel gives you code you own but leaves you assembling CMS, forms, auth, hosting, analytics, and security yourself. Lovable ships all of that in one product and lets non-developers keep editing the site by prompt — that combination is what makes it the right destination for a Optimizely migration.
Can non-developers edit the site after migration?
Yes — that's the point. Once the site lives in Lovable, marketing and content teams describe the change in plain English and the AI assistant applies it. Developers only get involved for real product features, not for a header tweak.
Other CMS migrations
Trademarks. Optimizely (Episerver) and other product names used on this page are trademarks or registered trademarks of their respective owners. Sitejump is an independent migration service and is not affiliated with, endorsed by, or sponsored by any of them. Product names are used solely to describe the source system that Sitejump migrates from (nominative fair use).