Migrate Optimizely (Episerver) to Cursor — without losing SEO
Sitejump audits the Optimizely site, preserves every URL, redirect and meta tag, then packages it for a modern React + Tailwind rebuild in Cursor.
What is a Optimizely (Episerver) migration?
An Optimizely (formerly Episerver) migration means moving the pages your .NET CMS renders into React + Tailwind, ending the licence, the Windows hosting and the specialised developer dependency. The public site is captured as served, so nothing hinges on exporting the content tree or block structure. Experimentation can stay in Optimizely's dedicated product if you use it.
Why do Optimizely (Episerver) migrations lose SEO?
Optimizely serves pages from a hierarchical content tree with simple addresses, URL segments and legacy friendly-URL rewrites all resolving to the same page. Multi-site and multi-language installs share one tree across hostnames, so a rebuild that flattens it loses both the alternate paths and the hreflang mapping.
Why teams leave Optimizely (Episerver)
The rebrand didn't remove the .NET dependency, the licensing, or the partner tax. A AI-builder rebuild moves you to a stack any developer can maintain.
CMP + Content Cloud + DXP together are typically a significant line item for smaller marketing teams. One migration replaces the CMS layer entirely.
Most Optimizely personalization rules can be reimplemented as small React logic — we document them in the migration bundle so nothing is lost.
Why teams move Optimizely (Episerver) to Cursor
Cursor is a coding workspace, so the rebuilt Optimizely site is a repository you own from the first commit — reviewed in pull requests and deployed to the host you already use.
The rebuild happens in Git. Every page arrives as a reviewable change, which suits teams with an existing deployment pipeline.
The Sitejump connector gives Cursor the captured pages, redirects, metadata and assets, so the agent rebuilds from evidence instead of guessing.
Standard React and Tailwind, deployed anywhere: your own servers, a static host, or a managed platform.
Once the Optimizely site is rebuilt in the selected AI builder, the team can edit pages by describing changes in plain language.
The migration package is prepared for the selected AI builder, v0, Replit, Cursor or Claude, with instructions suited to the selected destination.
No more proprietary templating locking your site to Optimizely. The rebuild is standard React + Tailwind — any developer or any AI assistant can extend it, and no vendor can hold the codebase hostage.
Choose an AI builder
Honest, one-line takes on the other paths a Optimizely team usually considers.
| Option | What actually happens |
|---|---|
| Stay on Optimizely (Episerver) | Keeps monthly bills and the vendor lock-in. Every edit still needs a developer or agency ticket, and the platform gets older, not smarter. |
| Rebuild in Next.js on Vercel | A capable route, but migration discovery, content capture, redirects and evidence still need to be assembled before the rebuild begins. |
| Move to Webflow or Framer | Trades one hosted builder for another. You still don't own the code, and you'll re-platform again the day you need real product surfaces (auth, dashboards, checkout). |
| Migrate with Sitejump | One free audit, one-time payment, SEO preserved, and marketing edits the site with the compatible web builder or coding workspace that fits your delivery flow. |
What you get, in one migration
- Full audit of your Optimizely site with every URL captured
- 301 redirect matrix from old paths to the rebuilt routes
- Titles, descriptions, canonical tags, and OG images preserved per page
- Images rehosted and design tokens (palette, fonts, radii) extracted
- Every language version discovered and grouped by locale
- One MCP connector with rebuild instructions for the selected destination
Migrating from something else?
Kentico to Cursor·Umbraco to Cursor·Joomla to Cursor·Craft CMS to Cursor
How the Optimizely (Episerver) → Cursor move actually works
- 1. Free audit. Paste your Optimizely URL. We crawl a sample, detect Optimizely (Episerver), count pages, and give you a preview report.
- 2. One-time payment. Pay once (tiered by page count). The full audit runs and packages your site into a migration bundle.
- 3. Paste one MCP URL into your AI builder. Lovable, v0, Replit Agent or a compatible coding workspace reads the migration package and rebuilds it in prioritised page batches on your instruction.
Optimizely (Episerver) migration FAQ
Do I need to touch Optimizely during the migration?
No. Sitejump crawls your live site the same way search engines do — we only need the public URL. Your Optimizely install keeps running until you're ready to cut over.
What about SEO? Will rankings drop?
Every URL is preserved or 301-redirected to its new route, and every page's title, description, canonical and OG tags are carried forward. Search Console sees a clean move, not a rebuild.
Is this a subscription?
No. One free audit, then a one-time payment based on your site's page count. Lifetime access to your migration data through your account MCP connector.
How does the rebuild actually happen?
Paste one MCP URL into an AI builder, v0, Replit Agent or a compatible coding workspace. The builder reads the migration package and rebuilds pages on your instruction — you stay in control of design and structure.
Does paying for a migration replace my live website?
No. The current site keeps running as-is. Payment unlocks the migration package and connector for the saved destination. The switch happens only when the rebuilt site is published and the domain is moved.
Which AI builder should I use for a Optimizely migration?
Choose the selected AI builder, v0 or Replit for a hosted project, or Cursor or Claude for a portable repository deployed to a host you control. Sitejump saves the choice with the migration and adapts the instructions and package.
What would this cost with an agency instead?
A manual Optimizely rebuild is typically quoted at €30,000 and up — most of that is the copying: pages, redirects, images and language versions carried over by hand. Sitejump automates that part for a one-time fee.
Can non-developers edit the site after migration?
Yes. The selected AI builder can apply plain-language changes after the rebuild. Complex product features and integrations may still need developer review.
Other CMS migrations
Ask the AI assistant
Trademarks. Optimizely (Episerver) and other product names used on this page are trademarks or registered trademarks of their respective owners. Sitejump is an independent migration service and is not affiliated with, endorsed by, or sponsored by any of them. Product names are used solely to describe the source system that Sitejump migrates from (nominative fair use).